The Petersen Automotive Museum

The Petersen Automotive Museum marked its 20th anniversary by commencing a complete exterior transformation and a dynamic redesign of the interior. Originally an historic department store, the world-class museum showcases the art, experience, culture and heritage of the automobile. The exterior design by Kohn Pedersen Fox Associates transformed the Petersen building into one of the most significant and unforgettable structures in Los Angeles. Long ribbons of stainless steel wrap around three sides and over the top of the deep red structure, making a visceral statement that evokes the imagery of speed and the organic curves of a coach-built automobile. At night, the color and forms are lit from within to accentuate the steel sculpture, acting as a beacon in the neighborhood known as the Miracle Mile. The transformation extended to the museum’s interior as well, adding 15,000 sf of display space. Redesigned galleries feature state-of-the-art lighting, digital displays and immersive learning stations.